The startup is founded by an experienced founder. Or, the startup has received funding from a government program within the last three years. Or, the syndicate lead or another investor in this round is a Credible Investor and the syndicate, and the Credible Investor is investing on the same terms.
- Notable co-investors: There should be a reputable angel or VC participating or leading the round.
They should be making a significant, new investment in the company.
- Domain expertise: The company is in the lead’s area of expertise.
- Technology companies: Generally avoid retail, content, CPG, gaming, or pure e-commerce businesses. Conflicts: Disclose conflicts, such as owning advisory shares or having relatives at the company. Investors may have a higher bar in such cases.
- Bridge/extension rounds: The company should be gaining at least 12 months of runway from the round.